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Flat Bastard Racing

Flat Bastard: It's a file. Inspiration drawn from both automotive and motorcycle racing, as well as classic Americana and sporting. For this project, I established and applied a brand for the flat track race team, Flat Bastard Racing, a garage-built, blue-collar American gang of non-pros. The final brand is intended to feel as though it is informed by the 1960's and 70's or the "Golden Age" of flat track racing; real, unpretentious and here to have fun.

Branding Guide | Publication & Brand Application
Logos | Brand Identity
Branding Applications | Applied Design
Rider Numbers
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