ABOUT ME
I’m a Graphic Designer and Marketing Specialist
based in Wilmington, North Carolina. I trained at Drexel University, where I achieved my B.S. in Graphic Design and minors in Public Relations and Fine Art.
My background ranges from Branding to Social Media Marketing, Logo Design to SEO Copywriting, Digital Illustration to Web Design. My strengths lie in creating strong, unique graphics to boost your brand and visual media to set you apart from the competition.
With a commitment to my clients and an extensive skill set, which I am always developing, I always strive to exceed expectations, no matter how big or small the project. I hope that you have enjoyed my portfolio, and please feel free to contact me with any inquiries!
Kelsey C. Hendry
Graphic Designer & Marketing Specialist
MARKETING DIRECTOR | 5150 AutoSport
August 2023 -
As an establishing member of the company, I played a pivotal role in developing a comprehensive brand design system, encompassing logo design, brand colors, product packaging, website, merchandise, and promotional materials. I personally built and designed the website, including the establishment and management of the online store. Additionally, I conducted on-site product photography and covered events for media content. Representing the company's digital face, I managed all aspects of social media content, collaborating directly with customers and dealers. Taking charge of Google Ad Campaigns, I analyzed performance and optimized ads to attract new customers. I also meticulously planned, implemented, and designed all email campaigns and sale promotions.
MARKETING | VAC Motorsports
January 2021 - July 2023
Implemented and applied a comprehensive brand design system across product packaging and company merchandise, contributing to the development of the 2021 catalog. Oversaw the maintenance and upkeep of the digital inventory system, ensuring accurate website product photos, pricing, and information. Managed print advertisements for PRI, SEMA, Race Technology, and Race Car Engineering by consistently designing and updating ads sent to publishers. Fostered vendor and publisher relationships, responsible for maintaining merch and promotional material inventory. Conducted on-site product and event photography at BMW CCA track events sponsored by the company. Represented company at the 2021 and 2022 Performance Racing Industry convention in Indianapolis, IN.
CREATIVE DESIGN SPECIALIST | Traffic Planning & Design
May 2022 - July 2023
Served as a creative design specialist within the marketing team, responsible for designing social media content, company forms, and reports. Additionally, I played a key role in overseeing the design and distribution of the internal company newsletter. My contributions extended to designing company merchandise and creating YouTube content.
Education
2017-2022
B.S. GRAPHIC DESIGN
Drexel University
Minors in Fine Arts & Communications with a Public Relations Focus.
Luminary Scholar, Pennoni Honors College
Dean's List, Fall 2017 - Graduation
Founders Scholarship Recipient , Fall 2017 - Graduation
Skills & Specialties
Art & Design
Packaging Design
Publication Design
Branding & Logo Design
Illustration
Photography & Photo Editing
Adobe Creative Suite
Web Design
HTML 5 - SCSS
Sketch
CodeKit
GitHub
Greesock
Abstract
Marketing
Social Media Management
Google Ads
Hootsuite
SEO Copywriting
Research & Technical Writing
Press Releases