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Kendry Design

Flat Bastard Racing
Flat Bastard: It's a file. Inspiration drawn from both automotive and motorcycle racing, as well as classic Americana and sporting. For this project, I established and applied a brand for the flat track race team, Flat Bastard Racing, a garage-built, blue-collar American gang of non-pros. The final brand is intended to feel as though it is informed by the 1960's and 70's or the "Golden Age" of flat track racing; real, unpretentious and here to have fun.
Brand Book Excerpts
Brand Applications
Logos

Primary Logo - Black/Color

Primary Logo - White/Color

Wordmark

Primary Logo - Black/Color
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Mascot "Trashy"

Trashy

Trashy

Trashy

Trashy
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Rider Numbers

Kelsey Hendry, 961

Bryan Ames, 312

Zach Stout, 10

Kelsey Hendry, 961
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