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5150 AutoSport
Branding & Ecommerce

5150 AutoSport, LLC, was a complete from-scratch project. For this project, a high performance BMW parts supplier, I developed brand image and voice, established a complete, functioning e-commerce site, took product photos, designed merchandise, promotional materials, and more. Inspiration drawn from the high performance world of motorsport, race car engineering, engine building, and the technical world of building race cars. The final brand is meant to intended to feel modern, technical, and competitive; an established company offering high performance, premium products for serious racers and engine builders.

Browse the following work samples below for a glimpse at 5150. 

Logos | Brand Identity
Branding Guide | Publication & Brand Application
Logo Applications & Media | Brand Application
Social Media Content | Brand Application
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