Baskerville | Kendry Design

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Kendry Design

baskerville mockup.jpg

Baskerville Informative Typographic Poster

Poster created entirely with typographic elements, designed to inform the audience of the history and unique qualities of the Baskerville typeface. Texture and color created using repetition of number lines and patterns created using reflective letterforms. I created this poster using indesign.

Process Excerpts

Poster Details

My approach to this poster was to select letterforms that best reflected and emphasized the unique qualities of Baskerville, as well as make a nod to the letterpress origins of the face.

To begin thinking about this project, I disected and analyzed the unique characteristics of Baskerville, paying special attention to serifs and the thick and thins of the letterforms.

Thinking about form and space, I used type on elipse paths to emphasize the rounded forms of the Baskerville face

Emphasizing the B and V of the face, I started using repeated letterforms for texture and pattern to create visual interest

By these iterations, I was starting to close in on my final composition, finding knockouts and texture that would make their way into the final poster

By these iterations, I was starting to close in on my final composition, finding knockouts and texture that would make their way into the final poster

By this iteration, I was starting to close in on my final composition, finding knockouts and texture that would make their way into the final poster. I would combine several elements of this poster with the following compositions

For this iteration, I used mirrored forms to reflect the blocks of a printing press, an idea that I would carry into the final poster composition.

The last iteration before the final composition, I combined elements from earlier compositions, such as the mirrored forms and "S" letter pattern. I would modify and combine this iteration with the previous version to create the final version of the poster.

Informative Paragraph

Informative Paragraph

Paragraph on the history of the Baskerville typeface to inform the audience - a main objective of this assignment

Layer and texture

Layer and texture

A closeup of the layering and texture created using repeated number line, alphabet, and special characters

Letterform Patterns

Letterform Patterns

Patterns were created using repeated and reflected letter forms

Informative Paragraph

Informative Paragraph

Paragraph on the history of the Baskerville typeface to inform the audience - a main objective of this assignment

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